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reliance mobile to launch ‘wolverine’ game

Posted by mohan desai on જુલાઇ 18, 2009

The Anil Ambani-owned Reliance Mobile will launch Friday a game based on Hollywood movie “Wolverine” on its R-World value-added services platform, the company announced Thursday.Wolverine is a fictional super hero, who appears in comic books published by Marvel Comics.
The new movie will be released in Indian theatres Friday.
The role playing game developed by the Indian arm of Electronic Arts (EA), the US-based developer of video games, will enable players to get into the shoes of the protagonist Wolverine and avenge the death of his girlfriend.

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92.7 FM launched in shimla

Posted by mohan desai on જુલાઇ 15, 2009

Reliance BIG 92.7 FM was launched in Shimla has added zing to bore life in this hilly resort town. The inauguration function was presided over by none other than state chief minister Prem Kumar Dhumal.Reliance BIG 92.7 already rolled out in several cities successfully, has created a pan-Indian presence, spanning 45 cities, 1,000 towns and 50,000 villages. The company says that it will reach 200 million people across the length and breadth of the country. The company plans to promote radio not only as a medium of entertainment but also as a vehicle for informing and empowering listeners in key metro towns as well as far-flung rural markets. The aim is to create a radio network that is exciting, innovative and contemporary, yet retains an essential element of ‘Indian-ness’ in its content. Keeping with the tag line ‘Suno Sunao, Life Banao!’, it is BIG 92.7 FM’s endeavour to ensure its offerings have a positive impact on people’s livesReliance BIG 92.7 FM is set to air its programs for 17 hours a day. It will later convert to a 24-hour station post audience evaluation, the company said in a release.Big FM Shimla begins broadcasting at 6 am with a one-hour programme on devotional music. The content also includes breakfast show Big Chai, mid-morning show Aap ki Khatir, afternoon show Big Ger, evening show Citi Baje Ke and 9 o’clock show Baje ki Setting.In the meantime to infuse funds for its business expansion and to independently manage the operations, Big FM, the country’s single-largest private FM radio company in terms of number of licences to operate radio stations (45), will be listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) within the next two months

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Reliance to Bring Mobile Novel to India

Posted by mohan desai on જુલાઇ 13, 2009

Reliance Communications will next month launch a mobile phone-based novel, Deaf Heaven, authored by award-winning writer Pinki Virani. The book will be packed in a set of 90 SMS messages priced at Rs 30 and made available through an specially-created SMS subscription pack.

“Subscribers will receive the entire novel over a series of SMSes spaced over a period of 30 days. Every day, the subscriber will get to read the novel through three SMSes,” said Krishna Durbha, head, Reliance Communications.

Reliance also plans to convert the book into an adult audio mobile book. The audio book would be available on a multimodal number which was under development, said Durbha. “The adult audio mobile book will be offered at a flat subscription price of Rs 30. Users will be charged Re 1 per minute to hear the audio book.”

The audio book, which will be made available in English, constitutes almost 60 minutes of audio content. The digital rights of the literary content will be owned by the author. RCom refused to share the details of the revenue-share arrangement.

Value-added services, or VAS, which on an average comprise up to 7 per cent of the total telecom revenue for Indian operators, is a growing segment. Operators dominate the revenue sharing arrangement in India. Of the amount paid by the users, 70 per cent is kept by the operator, the aggregator gets 25 per cent while the content owner gets the rest.

The handset-based novel is part of RCom’s strategy to further drive its VAS revenues in the metros and Section A and B cities. It says it is targetting 20 per cent revenue from VAS and data services. The company is gearing to launch F1 Racing live on its portal, R-World, and is reportedly in talks with publishers and authors to further VAS based on literary content.

“We want to grow the VAS market beyond Bollywood and are looking to launch poetic works like shayari through audio books,” said Durbha.

RCom had earlier announced its intention to overhaul its pricing model to offer services such as caller tunes, news alerts and internet surfing for as low as Re 1 a day.


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