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92.7 FM launched in shimla

Posted by mohan desai on જુલાઇ 15, 2009

Reliance BIG 92.7 FM was launched in Shimla has added zing to bore life in this hilly resort town. The inauguration function was presided over by none other than state chief minister Prem Kumar Dhumal.Reliance BIG 92.7 already rolled out in several cities successfully, has created a pan-Indian presence, spanning 45 cities, 1,000 towns and 50,000 villages. The company says that it will reach 200 million people across the length and breadth of the country. The company plans to promote radio not only as a medium of entertainment but also as a vehicle for informing and empowering listeners in key metro towns as well as far-flung rural markets. The aim is to create a radio network that is exciting, innovative and contemporary, yet retains an essential element of ‘Indian-ness’ in its content. Keeping with the tag line ‘Suno Sunao, Life Banao!’, it is BIG 92.7 FM’s endeavour to ensure its offerings have a positive impact on people’s livesReliance BIG 92.7 FM is set to air its programs for 17 hours a day. It will later convert to a 24-hour station post audience evaluation, the company said in a release.Big FM Shimla begins broadcasting at 6 am with a one-hour programme on devotional music. The content also includes breakfast show Big Chai, mid-morning show Aap ki Khatir, afternoon show Big Ger, evening show Citi Baje Ke and 9 o’clock show Baje ki Setting.In the meantime to infuse funds for its business expansion and to independently manage the operations, Big FM, the country’s single-largest private FM radio company in terms of number of licences to operate radio stations (45), will be listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) within the next two months
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